
	WEBSITE ADVERTISING Cats For Africa was formed in 2007 to promote awareness of the seven smaller African wild cats. Activities comprise online public education, supporting research and conservation programs and promoting ethical wildlife rehabilitation centres. Cats For Africa now offers website advertising to companies that may like to join our community to help conserve Africa’s unique wild cat heritage. Initial funding will be used for internet marketing to increase visitor numbers and to develop new pages for the website. Thereafter contributions will be made on a regular basis to selected wild cat conservation and research projects, as well as to wild cat rehabilitation centres in Africa.


	MARKETING INFO Website visitors and services Travellers to Africa: game lodges, travel agents, safari operators Cat lovers and lay persons interested in wildlife: wildlife books, DVDs and magazines, photography, conservation club memberships Zoology students: academic institutions, volunteering Professional academics and NGO’s involved with wild cat research: research equipment, research journals and databases Cats For Africa reserves the right to decline any advertising not deemed suitable for the website. Website statistics 9 months Aug 2010 to Mar 2011 An average of 700 visitors and 2000 page views per month, 85% new visitors. 46% from the Americas, 19% Asia, 17% Africa, 15% Europe and 3% Oceania. Cats For Africa’s long term target is to attract 3000 visitors per month. Click on the World Map on the Home page to see the 30 day visitor average.


	Pricing R250 ($35, £25, €25) per button per month whilst visitors are still at 700/month. R350 ($50, £35, €35) per button per month when visitors reach 1000/mth. R500 ($70, £50, €50) per button per month when visitors reach 2000/mth. One, three and six months can be booked at a time, holding the current price for the period. The adverts will be displayed from the 1st of the following month. Payment is monthly in advance. Adverts One button advert (120x90px) and a text link on 3 pages of one of the cat species. There are 3 different button adverts per page with the same theme, for example three lodges. The buttons are placed at the bottom of the pages so as not to clash with the cat images on the page; however the text link will be placed in the top half of the page. Advertisers can book 2 or 3 button adverts, which can be combined into a wider button, not to exceed height of 90px. The price will be 2x or 3x the current single button price. Advert placements not yet booked, will be filled by buttons for wildlife rehabilitation centres, sponsored by Cats For Africa.